Magpies CEO Jon Adams completes 150km walking challenge for charity

Maidenhead United’s CEO Jon Adams this week completed 150kilometres in seven days for the Magpies 150 Challenge, and says the initiative is starting to show the difference a club can make in the community.

Adams took a week off from his role at Maidenhead last week to complete seven walks in the local vicinity, taking in picturesque stretches of the River Thames and ticking off the town’s Boundary Walk, something he’d never done before. Family and friends walked with him on some days and, while physically he was up to the challenge, the walking took a toll on his feet.

“It was hard work, but the hardest challenge was the blisters to be honest,” he said.

“Physically I could cope with it but I had quite sore feet after the first couple of days and I was very grateful for the joys of Compeed blister plasters. It was a good challenge to do and I was pleased to kick it off.

“I just did a variety of local walks and I had friends and family join me on different days to keep me company which was just fantastic. There’s so much beautiful countryside around us and you often don’t get out to enjoy it so much so it was good to do that and have a bit of a break from work as well.”

The Magpies 150 Challenge was launched a few weeks ago to raise £150,000 for 15 charities in Maidenhead and Windsor to mark the club’s 150th anniversary. The club is calling on everyone in the community to become a ‘charity superhero’ by pledging to take on a challenge themselves or by donating to the cause. Each of the charities and organisations has been severely impacted by the COVID-19 pandemic and Adams is hopeful this initiative will go some way towards easing their financial burden.

He added: “I see some other challenges are being finished and there’s new ones being announced all the time so it feels like we’re beginning to build momentum with this all the time. It’s fantastic. I think it’s just another example of how a club can make a difference in its community and we’re really pleased to try and help these 15 charities.

“They’re all very worthy for different reasons and they’ve all been impacted by what’s happened with COVID. If we can make a little difference to help with their running costs or to support them in the future then that’s a good thing.”

To donate to Jon’s challenge visit

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